Informational SEO Content
Educate and Build Trust
Informational SEO content answers the questions your potential patients are asking long before they are ready to book an appointment. It's about providing value, solving minor problems, and educating your audience.
What this intent means
When a user has informational intent, they are looking for knowledge. They might have a toothache and are searching for the cause, or they might be curious about how long braces take. They are primarily seeking answers, tips, guides, and tutorials.
Why it matters for dental clinics
Consistently answering your community’s dental queries positions your clinic as a trusted authority. It drives massive amounts of "top of funnel" traffic to your website. When these readers eventually need a dentist, they will remember the clinic that provided them with helpful, professional advice.
Example Keywords
- "why do my gums bleed when I brush"
- "home remedies for toothache"
- "how long does Invisalign take"
- "signs you need a root canal"
Recommended Page Types
Blog posts are the crown jewel of informational content. FAQ sections, resource hubs, and detailed instructional pages (like "Aftercare for Tooth Extraction") are also perfect. These pages should be well-structured, easy to read, and free from aggressive sales pitches.
Internal Linking Suggestions
Informational pages are great for internally linking to your Commercial pages. If you write a blog post about "Signs You Need a Root Canal", make sure to link to your "Root Canal Treatment" service page. Always include a soft Call To Action (CTA) at the end, inviting them to consult a professional.
